Buick’s Renaissance: Revitalizing Design and Resurgence in Sales

Buick, known for its pioneering engineering feats and rapid velocity in its early days, was nestled in the quiet corners of GM’s North American brand strategy in the 21st century. Despite its muted presence stateside, the automaker thrived in China, boasting robust sales figures amidst escalating competition. Positioned between luxury and mainstream, Buick offered a…