Buick Debuts the Wildcat EV-Inspired Design and Discloses Electric Ambitions

Buick transforms by introducing a fresh design inspired by the Wildcat EV concept and a new tagline and brand campaign, “Exceptional by design,” embodied by a stylish gold Wildcat EV model.

The unveiling of Buick’s new design, influenced by the Wildcat EV, marks the beginning of a new chapter for the automaker. This transformation commenced with the updated tri-shield in June 2022, followed by the debut of the striking Wildcat EV concept.

Buick’s latest design, launched on Tuesday, draws inspiration from the Wildcat EV, with plans for this distinct “Exceptional by design” language to permeate the entire brand. Buick is the “fastest-growing mainstream brand in the industry in 2023,” with over 70% of its sales attributed to new customers.

Molly Peck, Chief Marketing Officer at Buick and GMC Global, emphasized, “After incorporating the Wildcat EV’s design language into the 2024 Encore GX and all-new Envista, we’ve discovered that beautiful design and quiet luxury set Buick apart from the competition.” Buick’s new “Exceptional by design” ethos celebrates the brand’s heritage while looking ahead to the future, with the 2024 Buick Envision and 2025 Enclave leading the charge in adopting the new design language.

The company unveiled the new tagline and design through a video that “honors the brand’s rich history while offering a glimpse into the future,” featuring the sleek gold Wildcat EV towards the end. 

Where are the EVs?

While Buick is yet to introduce its first EV in the US, it has been selling electric vehicles in China since 2022.

Operating under GM’s joint venture SAIC-GM, Buick introduced its initial Ultium-based EV, the Electra E5, in November 2022, followed by the Electra E4 two months later. Additionally, Buick launched the new Velite 6 last summer, starting at $15,500 (112,800 yuan). Recently, Buick slashed prices, offering lower-priced Electra E4 and E5 models in China, starting at $22,200 (159,900 yuan). The brand claims to have set a new “price-performance” standard in the mid-to-large electric SUV market, entering the 150,000 yuan price range. Buick’s Electra E5 now begins at $23,600 (169,900 yuan). Buick has filed trademarks for Electra, or “E” models one through nine, indicating plans to introduce EVs in various segments, albeit the exact timeline remains unclear. Buick aims to transition to an all-electric lineup by 2030.

However, nearly half of Buick dealerships in the US have opted for a buyout from GM instead of committing to EVs, leaving GM with approximately 1,000 US dealerships. Buick assures that around 89% of the US population still resides within 25 miles of a dealership.

Test-Drive Your Buick Encore GX a at Southern Buick Greenbrier 

A beautiful Buick Encore GX is collecting dust just for you at Southern Buick GMC Greenbrier. If a commanding pickup is not your thing, then don’t fret. We offer a full selection of new vehicles or pre-owned options. Additionally, our passionate finance team will get you settled into a finance or lease plan that works for you rather than the other way around. However, if you are still getting ready for a seamless transition, we have the best professional technicians within our Buick GMC service department. Southern Buick GMC Greenbrier offers premium vehicles and services at your fingertips, with thousands of customers served in the Chesapeake area. We look forward to hearing from you and exceeding your expectations. 

Photo Source/Copyright: Buick Media